Media Plan Case Competition

Applicant must be an undergraduate student currently enrolled at a U.S. college or university. Applicant must be part of a team that creates a strategic media plan based on a hypothetical special election referendum issue. Students work with actual, real-world, data from leading national research and ratings firms to create a media plan that will make the most effective impressions on their target voter. The six finalist teams earn an all-expense paid trip to Washington, DC for Media Scholars Week. On the final full day, each team presents their strategic plans to a panel of judges; top two teams take home a portion of $10,000 in scholarship awards.

plus all-expense-paid trip to Washington, DC for competition finalists.


Deadline: February 12

Award type: Contest

Min. award:
Max. award:
Awarded anualy:
Unlimited awards:
Repay required:

Other criteria

Min. Age:


Enrollment level: College Sophomore, College Freshman, College Senior, College Junior

Interests: Marketing

Contact Information

Kara Watt
815 Slaters Lane Alexandria, VA 22314 United States
Phone: (703) 299-4399