Marketing Students: Find Business School Scholarships

Business marketers have a tough row to hoe in the 21st century. Why? The rules have changed in B2C and B2B sectors. You’re no longer dealing with offline marketing—the biggest marketing deals and jobs are happening online.

Marketing is about social media, interactive media, integrated marketing strategies, and analytics or how to measure RESULTS as well as more granular issues related to cultural marketing, niche marketing, and brand-development in the online world.

Scholarships for Business Marketing Students from Private Sources

Private scholarship sources comprise business, industry, and professional associations. These types of sources are ultimately hungry for new talent. To those ends they often extend quite valuable scholarships in hopes of attracting students to their workforces. A few examples:

  • The Business Marketing Association (BMA) is a leading professional association for professionals in the field. Twenty-one chapters dot the country in major metro areas and regions. Nearly all offer student members the opportunity to win some scholarship cash.
  • The American Marketing Association’s Foundation supports diversifying doctoral level students with the Valuing Diversity PhD. Scholarships. Students must be in marketing and studying in a doctoral degree program. Eligible minorities include African Americans, Hispanics, and Native Americans. Awards are $1,000.
  • The National Dairy Shrine/Dairy Management, Inc. sponsors the annual Milk Marketing Scholarship. Students pursuing agribusiness marketing and especially dairy marketing are preferred. Scholarship awards are between $1,000 and $1,500.

College and University Schools of Business Sources

Big Schools of Business are hotbeds for business marketing majors. This is an in-flux industry and the demand for new talent is high. Scholarship money is abundant, but award programs are ultra-competitive. Besides your school’s general scholarship funds don’t miss a close examination of your School or College of Business scholarships, especially those aimed at marketing or sales students. Examples:

  • Students in the Spears School of Business at Oklahoma State University have access to a few endowed scholarships designed specifically for business marketing majors. Most of the awards are small, but every little bit counts.
  • Scholarships from Illinois State University’s College of Business include awards for juniors and seniors, as well as endowments from the American Marketing Association and from fraternal organizations. Awards are all under $500.
  • Baylor University’s Hankamer School of Business doles out annual scholarships to students in a unique variety of marketing specialties: sports marketing, entertainment marketing, and sales. Scholarship awards are between $500 and $3,000.